Okay, I’ll admit it. When Covid reared its ugly head, I was less than enthusiastic when customers began to inquire about my ability to conduct virtual workshops. I mean, come on! Does anyone really think we can really grab the mindshare of an individual virtually? Furthermore, what’s the use in training people if they are not motivated or inspired to actually implement what has been learned? Like a kid, I found myself stamping my feet and saying this: “No, no, no! You can’t have an impact on people and how they do their jobs through workshop deliveries conducted virtually! You can’t expect the workshop participants to make the changes that need to be made for greater success… through virtual presentations!”
I haven’t changed my mind. I still don’t think you can change the culture of an organization through virtual training, or worse than that, a series of well-packaged videos. There, I said it! The interesting thing is this: I started noticing a change in my customer’s training requests, and I began to see success from those changes that do, in fact, incorporate virtual training. In this situation, success involves a hybrid approach to delivery.
Think of it this way: When an organization initially decides to conduct training, it’s like planting a garden. I’m going to stick to my guns here and tell you that it’s an uphill battle to do the initial training virtually. Those seeds need to be planted live. Those in attendance need to see those other attendees and see that trainer. They need to not just hear those words, but they have to feel them. No matter how talented a trainer is, or how well produced a video may be, it would be naïve to think an attendee would be fully locked in through virtual delivery, let alone be inspired to move past his or her fear of change.
However, after those seeds have been planted properly, the most important part of gardening needs to take place. That means tending to the garden, and getting those seeds to grow roots, which will allow the plants to grow strong. In the world of training, the planting is the initial delivery, but the rooting is the follow-up. The follow-up is usually where a company will fail in its implementation. After all, it takes a big budget to keep flying folks to training sites. Companies can’t fly in trainers to stay on top of questions that need to be answered, or adjustments that might need to be made. It’s at this step, the implementation, where I have changed my mind, or should I say, my customers helped me to change my mind.
“An ideal home for virtual training isn’t found in the initial delivery; it’s found in the follow-up of that initial delivery.“
This year, I’ve had multiple customers sign up for an initial, in-person training, followed by 20-25 shorter team coaching sessions, done virtually, to support the in-person training. It’s those virtual team coaching sessions that have allowed me, in a sense, to tend to the garden.
The pandemic was particularly hard on those in the meeting industry. We were faced with new obstacles, and we had to grow and adapt to the situation as best we could. When we try to adapt, we are often able to improve what it was we were doing before the pandemic hit.
No, I haven’t changed my mind about the ineffectiveness of doing initial training through a video or a Zoom session. It just can’t change the trajectory of an organization. Where I have changed my mind is realizing that there is a way to combine both live and virtual training into a winning combination. The follow-up coaching sessions, which will support the initial training, can be done virtually. It allows for the new processes to be supported and implemented. It allows participants to ask questions, and learn how to implement what was taught in the initial training. It seems to be the perfect way to follow-up. In the end, we wind up with a well-planted, strong, mature garden.
What do you get when combine energy, enthusiasm… and great content? You get a “Pocket Sized Pep Talk!” Tune in and you’ll hear a collection of BLArticles®, conversations, and interviews that are sure to teach, motivate, inspire, and oh yes; entertain! https://podcasts.apple.com/us/podcast/pocket-sized-pep-talks/id1497772972
In a quick podcast, I was on, “It’s Not Rocket Science! Five Questions Over Coffee,” a fun podcast with Stuart Webb. You can listen to the podcast here: https://thecompleteapproach.substack.com/p/five-questions-over-coffee-with-rob#details
If you are looking for something to listen to on your next coffee break you might enjoy this brief chat between me and Tom Bailey, Founder of Succeed Through Speaking and the Succeed Through Speaking podcast. Listen closely if you would like some high value ideas to boost your business results.
You can read the transcript here – https://bit.ly/3BOfU7o
You can watch the podcast here – https://youtu.be/w-QgGvweE2M
You can listen to the podcast here – https://apple.co/2YVGWuN
I Zoomed my way to India to speak with Motivational Diaries, and Ashish Janiani. We spoke for about 30 minutes about sales processes and training for success.
Sales Process To Sales Success || Interview With Robert Jolles – YouTube
If you want to read some “Life Lessons” I was able to share in a recent interview, you’ll find them here: https://worldclassperformer.com/short-life-lessons-from-robert-jolles/
I had the pleasure of appearing on Robert Miller’s, Follow Your Dream Podcast and thoroughly enjoyed the discussion. We go way back in this conversation to my first memories of performance… at age four! I’m sure you’ll enjoy it! https://follow-your-dream.simplecast.com/episodes/rob-jolles-superstar-salesman
I took another spin on, “The Abundant Accountant” podcast, and talked about a number of issues including why sales training so often fails found here: https://theabundantaccountant.com/episode-101-why-sales-training-for-accountants-and-tax-firm-owners-fails-and-how-to-avoid-it-with-rob-jolles
I also mixed it up with a wonderful podcaster, Terry McDougall on her Marketing Mambo show. As she puts it, we “Cha-cha-chatted!” If you want to hear sales and marketing go toe-to-toe, you’ll enjoy this show. https://www.buzzsprout.com/1569061/8172686-the-art-of-influence-in-sales-and-marketing-with-rob-jolles
I recently did a podcast with a wonderful, new, and up-and-coming star named Jahmaal Marshall. His podcast is called, “Listen Then Speak.” I’ve done a lot of podcasts, but we got into topics I rarely talk about, and I’m quite sure you’ll enjoy the show! https://podcasts.apple.com/us/podcast/listen-then-speak/id1550684472
I’ve appeared on the “Small Business Advocate Show” with Jim Blasingame for almost 20 years now, and you’ll find dozens of our conversations on his website. We just sat down a few weeks ago for a great conversation about selling fundamentals and the strategic use of stories. Here’s a link to over 100 interviews done over the years, including my most recent interview that explores our many behaviors we display that are based more on a default mechanism than actual logic. https://www.smallbusinessadvocate.com/small-business-experts/rob-jolles-134
We posted a video series on delivering amazing online presentations with my friend, Jeremy Webb. We go over some great stuff including:
- How to Select the Best Equipment for Online Presentations
- Pro Tips for Sustaining Interest in Online Presentations
- How to Look Like a Pro!
- Public Speaking Anxiety Tip
- Virtual Office Setup for Online Presentations
You’ll find the whole playlist here: https://www.youtube.com/playlist?list=PLRO7BsBDl6oL-6ZPW3O01x-g5PiR38ljL
I was recently interviewed on the “Salesman Podcast,” which was a lot of fun. If you’re looking to Change Minds, check out this podcast: https://www.salesman.org/the-simple-step-by-step-process-to-influence-anyone-with-rob-jolles/
I loved talking about the book, Why People Don’t Believe You on a podcast that I’m sure you’ll like called Onward Nation: https://predictiveroi.com/podcasts/rob-jolles/
After 30+ years as a professional speaker and trainer, one of the most common questions I get is this: “How do we make sure the training sticks?” Take a moment and listen to this podcast; “SalesChats” with John Golden. If you want to know why most training fails, listen up! https://www.youtube.com/watch?v=KR3dDOlTK7U&list=FLxBXKhqz0xBwbUPMqNthAJA&index=2&t=1293s
Rob, I would have said the same about virtual training if you asked me three years ago. However, I did find a way to master virtual training with dozens of clients. We never met in person as you suggest. It was 100% virtual and the sales results were impressive.
Of course, I’d much rather be in-person and on-stage, but done right, these virtual sessions are excellent. And, I can be at home, not in a hotel, on airplanes and dressed sharply as we normally do. A nice button down shirt and yoga shorts work just fine, since I’m only scene from the chest up. : ). Don’t tell anyone, but I’m really enjoying this virtual world at this point in my life.
Well, I know those virtual deliveries are easier on us trainers… but you and I are sales trainers, and not everyone is there to gobble up what we have to say virtually. That’s why I’m still a fan of live deliveries to get them going, and virtual to keep them there. I’ve been to 24 different cities in the past five months to back that up! 🙂 Thanks for posting Neil!
Like you, I am not convinced that virtual first contact is the most effective way to begin a training relationship. But then, I come from the theatre. The exchange of the audience and the actor is vital there too. Love live stage. The smell of the crowd! The roar of the grease paint!
You’ve got that right! When you have to not only meet with a group virtually, but typically mute the entire group, you’re forced to manufacture your own energy… and that can be exhausting. That said, when we use virtual deliveries to support live ones, we’ve got to suck it up and do everything in our power to give that audience the best experience possible. Is there another choice? Thanks for posting Edia!