For a while, I’ve been working on a new book. The title, and the concept of the book are still under wraps, but that doesn’t mean we can’t learn a thing or two from it. Over the weekend, this book provided its first lesson to me.
When a manuscript has been completed, one of the first tasks an author takes on is to collect endorsements. This (being) is my fifth book, so I’m well aware of the ups and downs involved in collecting endorsements. In short, it’s easy to gather endorsements from professionals who are at the same level as you are. The real challenge is to climb above your level and try to gain endorsements from those people.
I’ve tried, for over 20 years, to land a world-class endorsement without a lot of success. Now, with a couple of bestsellers under my belt, I was ready to reach for an endorsement from someone at the top of my field. Amongst others, I reached out to the great Zig Ziglar. The experience brought out four separate emotions.
- Emotion #1 – Surprise. Within three hours of my attempt to reach Mr. Ziglar, I received an email from his daughter, who is his personal assistant.
- Emotion #2 – Sadness. I had no idea, but four years ago, Mr. Ziglar fell down a set of stairs and suffered a head injury. He copes with it as only Zig Ziglar can: He has a positive attitude that inspires others around him.
- Emotion #3 – Disappointment. Due to his injury, he struggles with his short-term memory. This makes it very difficult for him to retain what he reads, so he is unable to offer forwards or endorsements anymore.
End of story? Or course not. After twenty years of being turned down by the heroes in my industry, a fourth emotion emerged. Shock. Mr. Ziglar’s daughter told me of one final book Zig Ziglar has finished and was releasing. She then asked if I would be kind enough to write an endorsement for Mr. Ziglar’s book. Let me say that again: She asked ME if I would write an endorsement for Mr. Ziglar’s book!
Don’t think for a minute that I am under the illusion that my career matches the career of Zig Ziglar. As a matter of fact, my career isn’t even close to the level of Zig Ziglar’s career, but the moment was surreal just the same… as was the privilege.
Consider the irony here: After twenty years of writing books, and searching for endorsements from my heroes, I finally made direct contact with one of them. However, instead of writing an endorsement for me, I’m asked to write an endorsement for him!
Needless to say, I was honored, flattered, and of course, a bit frustrated… at first. But then the significance of the moment caught up with me. No, I wasn’t given the gift of a set of words from a hero who probably doesn’t know who I am. I doubt he has ever heard me speak, or even read one of my books. Instead, I was able to provide a gift of a set of words to a hero whom I have seen speak, and whose books I have read. As a matter of fact, I would bet that he has no idea the impact he has had on my life. He will now.
In the end, what I thought was a disappointing turn of events became a once in a lifetime opportunity. I was able to speak for a generation of people who, like me, wanted to connect with an icon and sincerely say; “thank you for all your words.”
By the way, karma is a funny thing. Soon after doing this small favor for Zig Ziglar, the great Brian Tracy responded to my request, and sent a wonderful endorsement for my book. It turns out Mr. Tracy does know who I am, and although I doubt he has ever heard me speak live, he has read one of my books. In fact, he claims he keeps it on a shelf in his office.
You’re in good company, my friend! A great story and a good reminder that serendipity is the real richness of life.
Rob – Mt. Everest is the world’s highest mountain – but you keep getting closer and closer to the top!
“Sell the ‘sizzle’ – not the steak”!!!
How well I remember those famous words from Zig Ziglar!!
See you on November 11th – at the Peiking Delight!
John M.
“C.T.”
Great comment about the value of doing something that you might have been afraid to do.
Action ALWAYS generate results, even if not the expected ones.
And, it almost goes without saying, the results open new doors.
Rob, I have books on my shelf written by all three of the greats you mention in your Blarticle: Zig Ziglar, Brian Tracy, and my personal favorite… the great Rob Jolles!
What an incredible honor to get an opportunity to offer your endorsement for Zig Ziglar’s book. I’m not surprised to learn that Brian Tracy has your book on his shelf. I can’t wait to read your next book.
Way to go Rob! A bittersweet twist of fate. Congrats
“Good things happen to good people” (author unknown)…great story Rob.
Just a wonderful story Rob! I felt your emotion all the way through. Saying thanks to those who have meant so much to us a confirmation for all that their legacy will go on.
Rob,
A beautiful story. I’m not surprised; I know you as
no one else does.
Who else but your Mom