The Detergent That Destroyed A Sales Process

I’m sure I spend too much time singing the praises of Xerox, but decades ago, there was no other company that could touch the quality of the sales training they offered.  Xerox seemed to have a process for everything; how to open a call, how to close a call, how to...

How Do You Talk To You?

Take a moment and think about the last time someone you knew well mustered up the courage to ask you for help. No doubt, you displayed kindness, and probably empathy as well.  As a matter of fact, my guess is that these behaviors came naturally to you because you...

The Truth Behind Sales Scripts

The use of scripts is one of the oldest techniques taught to sales people in how to sell. In my sales career, I had to learn three scripts. The first was a fairly short, punchy one from New York Life called, “The Hundred Man Story.”  It tracked the typical...

The How And Why To Sell To Friends

In sales, it seems the toughest prospects are the ones we know best. Have you ever wondered why? It might be because we think we’re overstepping the lines of friendship. When we know someone well, we never want that friend to question our motives for the...

What Song Will They Sing?

Once upon a time, I dreamed of being an actor.  This dream was fueled by a steady diet of watching war movies at home with my dad, going to movies with my brother and watching Lewis Martin movies alone.  The first job I ever had was working as an usher at a movie...