Why Sales Training So Often Fails

Part 1 The failure to properly train our sales forces can be attributed to a handful of different factors. In Part I of the miniseries, we’ll be looking at one of the most important issues that can affect sales training: Problem #1: Confusing “Product” With “Process”...

“Who Do You Know?”

Many salespeople will not argue about the need to ask for referrals. Like so many necessary and supposedly simple tactics, few people can actually explain to you how to do it. They’ll just tell you that “it’s easy,” and “just do it.” There is, however, a right way and...