The “Something for Everyone” Syndrome

Beware, because it’s coming for you… It’s a flawed marketing concept that is lurking around the corner, and waiting to deceive you.  It promises success, yet in reality, almost always impedes it.  Once it teaches its lesson, it waits patiently until you fall for the...

The Times They Are A-Changin’

I’m a talker.  No news there. I’m from a family of talkers.  Bump into anyone who came from the Jolles clan and you won’t question that statement either. I love teaching, motivating, and inspiring people, and I have been doing it for almost 40 years now.  I have no...

Enhancing What You Read

LISTEN NOW on Apple Pocasts March 29th, 2023 So often, it seems like the introduction of a new technology creates more harm than good. But when it comes to books, a new technology has been trying to make inroads into the publishing world, and the potential is amazing....

Clear Beats Clever

Here’s a quick, rhetorical question for you; how do you like the title of this BLArticle®?  I’m assuming that it may have created a little bit of curiosity, but more importantly, I’m hoping that this title gave you a good idea of what this piece was about....

Finding A Niche Of Their Own

I guess you can call me a gym rat; I have been someone who goes to his gym regularly for many years.  I’ve belonged to my current gym for twenty-two years.  I mix up my exercise time by swimming, sometimes lifting, an occasional run, weekly spinning,  and I even...