Asking Almost The Right Question

There are a number of important questions that every salesperson must ask.  Some of these questions involve gaining a commitment to change, the clarification of objections, earning the client’s trust, or even creating urgency.  Some questions involve a final...

A Most Misleading Measurement

Would you like to know one of the most common questions a sales trainer hears? “How will we measure the success of your program?” Companies make significant investments in the training of their sales forces, and it certainly makes sense that they would like a method...