The Ultimate Nemesis: “It Costs Too Much”

It’s human nature to look at any solution, particularly a premium-priced solution, and balk at its cost. At first glance, who wants to buy a premium-priced product when there’s another one – that costs far less – sitting right next to it? You don’t have to go...

Imaginary Friends

It’s pretty difficult to live our lives without having to deal with high-pressure situations. Perhaps it’s a critical interview, an important presentation, or a key sales call. You showed up with a lot on your mind – usually too much on your mind. You tried...