The Ultimate Nemesis: “It Costs Too Much”

It’s human nature to look at any solution, particularly a premium-priced solution, and balk at its cost. At first glance, who wants to buy a premium-priced product when there’s another one – that costs far less – sitting right next to it? You don’t have to go...

Imaginary Friends

It’s pretty difficult to live our lives without having to deal with high-pressure situations. Perhaps it’s a critical interview, an important presentation, or a key sales call. You showed up with a lot on your mind – usually too much on your mind. You tried...

The Sum Of It All

There’s something special about having a dog in the house. I grew up in a family with dogs, and we raised our kids with dogs. Sadly, our sweet dog Zoey passed away about eight months ago, and the house just hasn’t felt the same since. So, we’ve decided to begin the...