You Selected… Who?

Let me set up a scenario for you that might sound familiar: You’ve worked hard to secure business with a prospect whose business you really wanted.  Although there are a handful of competitors, it really should come down to you and one other strong competitor.  Your...

Don’t Sell Me Things

When I was recently working with a group of sales professionals, a discussion broke out that represented an interesting moment of truth.  I was trying to convince this group that they were too caught up in the features of the product they were selling.  I was trying...

Everybody Has A Story…

There are few things that are indisputable when trying to learn about another individual.  It all begins with trust.  Here’s what I know to be true:   No one is going to open up to another individual if they don’t trust him or her. Trust is earned....

Asking Almost The Right Question

There are a number of important questions that every salesperson must ask.  Some of these questions involve gaining a commitment to change, the clarification of objections, earning the client’s trust, or even creating urgency.  Some questions involve a final...