Product Knowledge and another Expert Witness Fable

I liked last week’s blog.  I liked it so much; I’m just not finished yet.  When I last left you I was busy verbally smacking a supposed exert witness around because he had the gall to swear under oath that a salesman who has only sold one thing, could never dream of...

Dueling Expert Witnesses

In my line of work, I’m called on to do many things that involve the world of selling.  Sometimes I entertain large crowds about selling.  Sometimes I teach smaller groups about selling.  Sometimes I consult regarding hiring practices about selling.  Sometimes I even...