Learning From Winning And Losing In Sales

Listen Here On Apple Podcasts It’s been suggested that an overwhelming amount of customers don’t do any kind of a win/loss analysis. This means they don’t understand why they win business and more importantly why they are losing business. Twenty-five year...

Are You The Least Expensive?

So, there you are, coming down the homestretch with a customer you are trying to sell, and you get to the price. That price disclosure is met with a small groan, a wince, and a tug of the chin.  Let’s assume you’ve done a great job of creating urgency, and a great job...

A Different ABC’s of Selling

Let me set the stage for you.  It’s a small sales bullpen with an all-star cast of characters.  Ed Harris, Alan Arkin, Jack Lemon, Kevin Spacey, and Alec Baldwin.  It’s a stormy night, and you can hear the thunder as Alec Baldwin...

The Art Of Aiming Your Probes

When you attempt to create trust in a conversation with others, three of the first four moves are pretty simple.  You need to keep your questions open, you need to listen, and you need to avoid asking problem related questions.  So, assuming you...

How Salespeople Make Customers Lie

I’ve heard it a thousand times: “I ask my clients if they have any problems, which I’m pretty sure they have, and quite frankly, I think they aren’t responding truthfully.”  It is amazing how many clients tells salespeople they don’t have any issues whatsoever and...