You Selected… Who?

Let me set up a scenario for you that might sound familiar: You’ve worked hard to secure business with a prospect whose business you really wanted.  Although there are a handful of competitors, it really should come down to you and one other strong competitor.  Your...

Don’t Sell Me Things

When I was recently working with a group of sales professionals, a discussion broke out that represented an interesting moment of truth.  I was trying to convince this group that they were too caught up in the features of the product they were selling.  I was trying...